A
week is a long time in the milling industry. This time last week some
200 delegates were arriving in Tuscany from all around the world to
attend Ocrim's 7th annual 'Wheat, Flour and ...'. This is a unique
one-day conference that looks at the latest innovations from the company
and links those developments to the industry either in Italy or to its
markets abroad, and has become a must-attend event for customers and
others.
Last
year the 6th 'Wheat, Flour and ...' was co-located between Cremona and
Addis Ababa in Ethiopia during the IAOM's first exhibition into the
continent of Africa.
This
company is engaging globally with millers and attracting them to 'walk
the Italian way' by visiting Italy to understand it's uniqueness not
only industrially but also culturally. To promote its global family even
more, the company has launched a 'hotel' called HO (for Hotel Ocrim), a
company guest house where any customer visiting Italy can stop off for
refreshment, carry out administration work and relax in the city of
Cremona. This was just one of the innovations announced last weekend in
Cortona in Tuscany where this year's event was hosted.
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| Photo: Gerald Richardson |
Following
the conference, delegates were invited on a walking tour of Siena, one
of Italy's most visited medieval cities before having lunch in a quiet back street of the city.
Read more HERE.
The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine Milling and Grain
which is published by Perendale Publishers Limited.
For additional daily news from milling around the world: global-milling.com
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