July 07, 2014

07/07/2014: Livestock Event achieves record attendance - up 6%

A record 17,000 visitors attended the Livestock Event staged at the NEC, Birmingham, UK on July 2-3, 2014. The figure was up six percent on the year.

“This event continues to evolve and goes from strength to strength,” said RABDF chief executive, Nick Everington. 

“The main trade halls buzzed throughout as visitors explored the latest technology, discussed new business and placed orders, while the technical demonstrations proved a huge attraction, in particular the world’s first live robot feeding and milking demonstration at an exhibition.

“Farmers were challenged and inspired by presentations in the speaker areas with the Farm Health Planning Seminars in particular packed out over the two days, whilst outdoors, over 150 visitors seriously considering investing in the latest 4x4 and UTV models took the opportunity to test drive then around The NEC’s off road track. 

"Feedback from exhibitors was very positive with good quality leads received over the two days which is testimony to our strict exhibitor policy.

Mr Everington says, “Livestock continued at the heart of the event. Cattle entries were up 31 percent on the year and relocating the main judging ring to the genetics zone proved to be a huge success enabling them to be even more prominent and enhance the experience for both visitors and exhibitors who enjoyed our very modern air conditioned facilities. Once again, we had a clean show.

“We look forward to continuing to build on the event’s success in July 2015 and creating the opportunity for all livestock farmers to get away from their farms to gain more technical knowledge and do business,” he added:

Read more HERE.

The Global Miller
This blog is maintained by The Global Miller staff and is supported by the magazine GFMT which is published by Perendale Publishers Limited.

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